Thursday, 7 January 2016

Hydrocarbon structures.

CH chain organic compounds that attracts humans for hundreds of years.

The world economy is still relying on a chain of organic compounds. Actually, how the basic structure of petroleum compelling it?
      "The formation of fossil animals were buried for millions of years", said Ms / Mr teacher. The familiar phrase we have heard since taking school and often appear in various examinations. Indeed how petroleum was formed? So, what its content so that it can be processed into fuel?
       Crude oil or crude oil is greenish brown to black liquid which is mainly composed of carbon and hydrogen. The most common theory is used to explain the origin of petroleum is organic source material. This theory states that petroleum is a product of natural changes of organic substances derived from the remains of plants and animals that settles over thousands to millions of years.
       Initially, ancient organisms (more tangible zooplankton and algae) absorb energy from the sun and store it in the form of carbon chains in the cell. When these organisms die early, pile-by piles of mud and sedimentary rocks these fossils buried deeper and deeper into the bowels of the earth. The deeper buried, the rising pressure and temperature affecting the fossil sediment.
       The absence of oxygen in the 'grave' of the fossil is one of the factors of organic materials is starting transformed into kerogen. At the current ambient temperature of the fossils rose to approximately 110 ° C or even higher than that, kerogen gradually turned into oil. At higher temperatures again, kerogen transformed into natural gas.
      But the story does not end there. When the newly formed oil deposits are scattered in various areas, seems to be quite impossible to take it as a commodity that has economic value. Even after the oil is formed in the rock layer constituent, the pressure around this formation still continues to rise, pushing the oil to seep out of the rocks are porous. Cluster oil moved in the same way, seeping through porous rocks under the influence of pressure in the vicinity, and there are some who made it to the surface. However, some deadlocked. Oils were no longer able to seep out because hindered layer of rock that is harder, denser, and virtually non-porous. Hindered by this impermeable rock layer, slowly began to accumulate oil under these rock layers. And this is the form of reservoirs that store petroleum reserves. Because of this knowledge base Petroleum name there. Petroleum comes from the Greek word which combines two basic words that Petra means rock and Elaion which means oil. Thus, according to the etymology, meaning Petroleum rocks containing oil.
     Reservoir is a rock formation that holds a collection of oil, natural gas, or even both at the bottom crust. These reservoirs can be formed very broad. Just why is not easy to find these reservoirs? Remember, the earth's crustal plates are always moving. Due to the movement of tectonic plates, could be a reservoir rock formation is very complex. That is what causes are not easy to track and locate oil reserves.

Composition of Oil: This is the Heart of the Son of Man Teaser.
       Petroleum has a mixture of hydrocarbons, as much as 50-98% by weight and the rest is organic substances containing sulfur, oxygen, and nitrogen. There are also non-organic compounds such as vanadium, nickel, iron, sodium, aluminum, calcium and magnesium. In general, the composition of crude oil can be seen in the table below:

Table composition of petroleum.

       Based on the content of compounds, petroleum hydrocarbons can be divided into groups and non-hydrocarbon and metal compounds.

1. Hydrocarbons

    1.1 Paraffin.

        Paraffin is a group of straight-chain saturated hydrocarbons (alkanes) with the chemical formula CnH2n + 2. Examples of these compounds is methane (CH4), ethane (C2H6), n-butane (C4H10), iso-butane (2-methyl propane, C4H10), iso-pentane (2-methylbutane, C5H12), and iso-octane ( 2,2,4-trimethyl pentane, C8H18). The number of compounds belonging to the iso-paraffin compounds is much more than a compound belonging to the n-paraffin. But, in the crude oil, iso-paraffin compounds levels are much lower than the n-paraffin.

Chemistry chain Methane.

Chemistry chain Methane

                                          -----------------------------------


Ethane Chemical Chain.

Ethane Chemical Chain

----------------------------------


 Chemistry chain n-Butane


Chemistry chain n-Butane

------------------------------------------



Chemistry chain isobutane

--------------------------------------



Chemistry chain isopentane

Chemistry chain isopentan

-----------------------------------------


Chemistry chain isooctane

Chemistry chain isooctane

------------------------------------

    1.2 Olefin

          Olefin is the group of unsaturated hydrocarbons, CnH2n. For example, ethylene (C2H4), propene (C3H6), and butene (C4H8).


Chemicals Ethylene chain

-----------------------------------


Chemistry chain propene

---------------------------------------


Chemistry chain Butene


     1.3 Naftena

          Naftena saturated hydrocarbon is a compound that forms a ring structure with molecular formula CnH2n. Naftena compounds are often found is a compound that ring structure composed of 5 or 6 carbon atoms. Examples are cyclopentane (C5H10), methylcyclopentane (C6H12), and cyclohexanecarboxylic (C6H12). Generally, in the crude oil, naftena a hydrocarbon group which has the second highest level after the n-paraffin.

Chemistry chain cyclopentane




Chemistry chain Methyl cyclopentane



Chemistry chain Cyclohexane




    1.4 Aromatic

           Aromatic hydrocarbons are unsaturated cored carbon atoms that form a ring of benzene (C6H6). Examples benzene (C6H6), methylbenzene (C7H8), and naphthalene (C10H8). Petroleum from Sumatra and Kalimantan generally has a relatively large Aromat levels.

Chain Chemical Benzene

Chain Chemical Benzene



Naphthalene Chemical Chain

Naphthalene Chemical Chain



2. Non-hydrocarbon.

     In addition to the compounds which are composed of atoms of hydrogen and carbon, are found in crude oil also non-hydrocarbon compounds such as sulfur, nitrogen, oxygen, vanadium, nickel and sodium bound in a chain or ring hydrocarbon. These elements are undesirable presence in the products of petroleum refining, so it will affect the processing steps of crude oil.

    2.1 Sulfur

          Sulfur present in the form of hydrogen sulphide (H2S), sulfur-free (S), mercaptans (R-SH, with R = alkyl), sulfide (RS-R '), disulfide (RSS-R'), and thiophene (sulfide cyclic ). Sulfur compounds are not desired because:
         1. Potential odors and corrosive products processing
         2. Reduce the effectiveness of substances stamp on the product processing.
         3. Poison perengakahn catalysts.
        4. Causing air pollution (the burning of fossil fuels, the sulfur compounds are oxidized to corrosive substances that harm the environment such as SO2 and SO3).

    2.2 Nitrogen

          Nitrogen compounds are divided into substances which are alkaline such as 3-metilpiridin (C6H7N) and quinoline (C9H7N) also substances that are not alkaline such as pyrrole (C4H5N), indole (C8H7N) and carbazole (C12H9N). Nitrogen compounds may interfere with the smooth running of the catalytic process if it gets carried over into the product, adversely affect the odor, color stability, as well as aging properties of the product.

    2.3 Oxygen

          Oxygen is usually tied into carboxylate groups in the naphthenic acids (2,2,6-trimetilsikloheksankarboksilat, C10H18O2) and fatty acids (alkanoic), phenolic hydroxy group and a ketone group. Oxygen compounds does not cause serious problems such as sulfur compounds and nitrogen compounds in catalytic processes.


3. Metal Compounds

    Petroleum usually contain 0.001 to 0.05% by weight of metal. The most high metal content typically is vanadium, nickel, and sodium. These metals are in the form of dissolved salts in the water suspended in oil or in the form of organometal compound soluble in oil. Vanadium and nickel is toxic catalysts for petroleum processing and can cause serious problems if carried into processing products.

    Here's an overview of the basic strukstur hydrocarbons contained in crude oil. Based on the structure of the hydrocarbon chain, the crude oil to be processed in the refinery into a variety of finished products needed by society.
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/hydrocarbon-structures.html
Published Date: January 7, 2016 at 11:19
Tag : Hydrocarbon structures.
Code : 7MHPNPADAEFW

Posted by: Bambang Sunarno
www.Primo.com Updated at: 11:19

Largest Oil Refinery.

Hydrocarbon fuel requirements are still very high in this world.
In addition to meeting the needs of the human population on fossil fuels, hydrocarbon processing machines also support macroeconomic where they are established. Where and how much of their production capacity.
Have fields or wells or even crude oil deposits that a lot is not enough if we have not been able to process crude oil into finished products. Crude oil prices may be cheap, but the price of derivatives can be many-fold. Astonishing when we know the fact that few of the countries with crude oil deposits have not even mega refinery. Certainly surprised when Singapore, South Korea, India and even the reserves of crude oil is far below Indonesia actually has refineries with a large capacity. Here is a list of mega refineries in the world.

Garyville Refinery, USA (522,000 bpd)

Garyville Refinery, USA.
Built in 1973 and completed the process of its construction in 1976, located in Louisiana refinery produces 522,000 barrels per day. Refinery is owned and operated by Marathon Petroleum Corporation. Refinery capacity is never enlarged in 2009, takes investment reached $ 3.9 billion, covering debottlenecking with increased capacity to reach 234.000bpd.
On an area of ​​350ha, this refinery to process heavy sour crude oil into fuel, diesel, bitumen, propylene, isobutane, propane, fuel-grade coke and sulfur. This includes the processing in the refinery crude distillation, hydrocracking, catalytic reforming, alkylation, sulfur recovery and coking. The plant employs 800 employees and 600 contract employees.

Ras Tanura Refinery, Saudi Arabia (550,000 bpd)

Ras Tanura Refinery, Saudi Arabia.
Not a secret that the countries in the Arabian peninsula's oil reserves are relatively abundant. And do not be surprised if a large-capacity refinery was also built in this country. Ras Tanura, standing in the Persian Gulf, close to the port of Jubail industrial city in Saudi Arabia. The refinery operated by Saudi Aramco.
This refinery operations began in 1945 with initial production of 60,000 bpd. Results refinery production is widely used for domestic purposes and the remainder is sold in foreign countries. In the refinery process includes 325,000 bpd of distillation unit, 225,000 bpd of gas condensate distillation unit, 50,000 bpd hydrocracker, catalytic reforming and 107,000 bpd. The plant also has a unit for 60.000bpd Visbreaker.


ExxonMobil's Baytown Refinery, Texas, USA (584,000 bpd)

 ExxonMobil's Baytown Refinery, Texas, USA
Baytown Refinery is the largest petrochemical refinery at the same time both in the USA. This refinery was established in 1919 and began operating in 1920. Standing on an area of ​​3,400 hectares along the Houston Ship Channel in Baytown city, also operates petrochemical refinery process since 1940.
Operated by ExxonMobil with a total capacity of 584,000 bpd, the refinery produces jet fuel, diesel fuel, refinery gas, propane, chemical raw materials, gasoline and coke. The refinery complex includes 5 mil2 including two plant petrochemical, engineering and global technology center for research.


ExxonMobil's Singapore refinery (592,000 bpd)

 ExxonMobil's Singapore refinery.
Seventh largest refinery in the world still owned by ExxonMobil. But that's not surprising. But because the refinery was built in a small region of the country and do not have a lot of oil reserves, such as Singapore.
This refinery has a production capacity of 592,000 bpd. Separately in the two regions, in Jurong refinery has a capacity of 302,000 bpd and the refinery at Pulau Ayer Chawan with a capacity of 290,000 bpd.
Jurong refinery began operating in 1966 and the refinery at Pulau Ayer Chawan in 1970. The expansion of the refinery was completed in 2012 with the addition of production reached 2.6 million tons a year. The refinery covers the downstream units such as ethylene steam cracker complex, chemical processing with two steam crackers at once processing of aromatic compounds.

Port Arthur Refinery, USA (600,000 bpd)

Port Arthur Refinery, USA.
The refinery is located in the Gulf of Mexico, Port Arthur, Texas. Operated by Motiva Enterprises, a joint venture between Shell and Saudi Aramco. In 1989, the refinery became part of the Star Enterprises which is also a joint venture between Texaco and Saudi Aramco
Has a production capacity of 600,000 bpd and began operating in 1903, this refinery into high octane fuel supplier for the purpose of flying during World War II.
The refinery produces gasoline, jet fuel, lube base oil, chemicals, and solvents. This became the largest refinery in the USA after the expansion was completed in May 2012 bringing the total production reached 600,000 bpd refinery.


Onsan Refinery, Ulsan, South Korea (669 000 bpd)

Onsan Refinery, Ulsan, South Korea.
Onsan refinery located in the city of Ulsan, South Korea is the fifth largest with a production capacity of 669 000 bpd. Owned and managed by S-Oil Corporation, the refinery produces petrochemical products and lube base oil.
In 2011, after investing nearly 1.4 trillion won, equivalent to $ 1.2 billion, the refinery capacity of 580,000 bpd enlarged into a 669 000 bpd. The expansion in 2011 include the construction of a second processing of aromatic compounds and condensate fractionation unit (CFU) to produce additional naphtha.

Yeosu Refinery, South Korea (775,000 bpd)

Yeosu Refinery, South Korea.
Yeosu refinery, the fourth largest in the world, standing in the city of Yeosu, South Jeolla Province, South Korea. The refinery is operated by GS Caltex which is a joint venture between GS Holdings and Chevron.
The plant began operating in 1969. In 1995, built a residue fluidised catalytic cracker facility with a production capacity of 94,000 bpd. Facilities Heavy Oil Upgrading (HOU) was completed in August 2007. This HOU's capable of converting residues into fuel for light but has a high sales value such as kerosene and diesel. The refinery also has an desulfurization facilities with the capacity to reach 272 000 bpd.

Refinery Ulsan, South Korea (884 000 bpd)

Refinery Ulsan, South Korea.
Ulsan in South Korea refinery has a production capacity of 884 000 bpd. Located in the metropolitan city of Ulsan, owned by SK Energy, the refinery is capable of producing LPG, gasoline, diesel, jet fuel and asphalt.
1964 is the year that the commencement of operation of this refinery. The capacity of oil refinery crude unit First Instance is magnified by 35,000 bpd and reach 810,000 bpd in 1996.
Heavy Oil desulphurisation facilities and Decomposition built this complex in 1997. And in 2008, was re-refinery capability enhanced with the launch of a second facility Residue Fluid Catalytic Cracking (RFCC).
This refinery has five crude oil distillation unit and paraxylene unit with a total capacity of 758 000 tonnes per year. Coupled with two units of naphtha cracking and heavy oil upgrading facility that capacity totaling 114,000 bpd. Thirty-four (34) Crude oil storage facility also supports a large-scale operation of Ulsan refinery.

Paraguana Refining Centre, Venezula (955,000 bpd)

 Paraguana Refining Centre, Venezula.
Not only have a lot of beautiful women, Venezuelan refineries established himself as the owner of the second largest oil producer in the world. The Venezuelan-owned refineries keep the second position as the largest refinery in the world with a production capacity of 955,000 bpd. The refinery complex is located on the peninsula of Paraguana, Falcon state and the West Coast of Lake Maracaibo in Zulia state.
This refinery was established in 1949 and owned by the state company Petroleos de Venezuela named. Paraguana refinery complex covers an area of ​​Amuay, Bajo Grande and Cardon. This complex has flexicoker facilities in the world with a production capacity of 64,000 bpd which is included within the Amuay refinery. Amuay also have facilities catalytic cracker unit.
     This refinery has experienced an explosion and fire in August 2012 after the gas leak in three tanks in Block 23 owned Amuay.

Reliance Jamnagar Refinery, Gujarat, India (1.24 million bpd)

Reliance Jamnagar Refinery, Gujarat, India.
After dominating the film in Asia, India also has another domination. None other than the mega refinery in Gujarat region. The refinery is producing 1.24 million bpd! Yes, 1.24 million barrels per day produced in refineries operated by Reliance Industries is.
The refinery region covers 7500 hectares and has 50 processing units that process the basic materials and crude oil to produce a variety of finished products.
The refinery takes development for three (3) years and an investment of $ 6 billion! The refinery facilities include hydro desulphurisation, catalytic reforming, fluid catalytic cracking, and delayed coking unit. And still include sulfur recovery, hydrogen generation, Merox treating, and unit TAME (Tertiary Amyl Methyl Ester).
That was a discussion of the biggest refineries in the world. The hope, Indonesia is also able to build a crude oil processing larger scale because our crude oil deposits are also abundant. At once in order to reduce oil imports so.
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/largest-oil-refinery.html
Published Date: January 7, 2016 at 09:55
Tag : Largest Oil Refinery.
Code : 7MHPNPADAEFW

Posted by: Bambang Sunarno
www.Primo.com Updated at: 09:55

Building Trust.

What is the rate of consumer confidence in your brand in social media?

Based on studies conducted by researchers Ipsos, 38% of people recommend a brand that they "like" or follow on social networks. Recommendations word-of-mouth becomes the norm for followers of the brand. Nielsen reported that more than 90% of consumers buy on a recommendation.

Where consumers are now looking for resources? Social media has become a resource for consumers to find out what neighbors felt about a product or service before they decide to buy. Consumers who purchase a product means it can be trusted based on those recommendations.

Tips to build confidence in the brand in social media based on the book entitled Paul Rand Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.

* Stay active and regularly monitors are on social media channels.
* Recommend content, images, and other information relevant to
   products or services.
* Make a lot of content or tweet to invite the audience involved and make
   fraction post about the brand message.
* Response feedback quickly, especially the negative contents.
* Make post questions to encourage the involvement of the audience and can
   know the audience further.
* Acknowledge any mistakes as soon as possible in order to build
   trust.
* Treat employees well as a review of their often seen
   by potential buyers.
If a brand is highly recommended by the audience, the brand is not only to build an audience, but also makes the entity as an expert in his field.

Consistency of message and focus on building a meaningful relationship should be the main thought that the audience is willing to consider purchasing community. With interaction and daily activities, the brand will grow over time as we - marketers or brand owners - harnessing the power of recommendation through social media.

What efforts have been made to gain the trust of your brand in social media and its impact for the brand? We are waiting for your story in the comments field.
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/building-trust.html
Published Date: January 7, 2016 at 08:30
Tag : Building Trust.
Code : 7MHPNPADAEFW

Posted by: Bambang Sunarno
www.Primo.com Updated at: 08:30

Customer Confidence wake.

Customers are the main aspects of the marketing, of course you already know that. No doubt when you sell you have to be trustworthy, and building trust is the main thing in selling. If from the beginning you just had not trusted, then there is no point you're selling. When people believe in you, whatever you are selling products certainly many people will buy it. Because they believe that what you are selling is definitely worthwhile for them. But this should not be abused, it means you are selling a product that had to be really beneficial for them.
Create build this trust, below are five strategies that you can use to create customer confidence against you:

1. From Appearance.

Customers will be attracted to the marketing effort started from the appearance. Neat and attractive appearance must be the main points in marketing. Examples sells beauty products certainly are selling a product that must be beautiful as well, of course neat and fragrant. So for you who want to make customers believe you should start paying attention to your appearance from this point.

2. Notes Achievement

With a track record of products or your company, customers will surely believe. Even without you marketed, because they will certainly look for a product or a company known for its quality. This requires that you make increase the achievement of the quality of your product or company.


3. Associated With Big Brand Names

Cooperation with the company or product name is already big, you can do. By holding a large and well-known brands you will also hold many advantages.


4. Position Salesperson

As you approach the prospective customer, the customer must have the quality you see and hear in attracting attention. The customers will be able to distinguish your position in the sale, so if you're still in the junior category sales. You have much to learn in order to attract customers with style and the way you invite your customers talking or sharing.

5. Mutual Speak Good

By harnessing the time to talk with customers, making you have plenty of time to pull their hearts. Sharing and open the minds of customers about your product will make it easier to incorporate the best qualities of your products into their minds, so that they would be interested and know the benefits of your product. Finally bought it. At the time he bought then he will feel the quality of your products, the decisive him back in your business or not.

A simple approach that you can use to appeal to customers, and make customers believe in you. So as to make them come back again to buy your product.
Know also tips the other marketing strategies that would be very useful for the development of the ability for your marketing.
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/customer-confidence-wake.html
Published Date: January 7, 2016 at 07:55
Tag : Customer Confidence wake.
Code : 7MHPNPADAEFW

Posted by: Bambang Sunarno
www.Primo.com Updated at: 07:55

Wednesday, 6 January 2016

A lucrative business.

The gaming industry is still relatively new in Indonesia. Nevertheless, its development has been very rapid and become a very lucrative business. The main cause is the development of technology and communications era.

This development is evident from the many game center that keeps popping up, especially those providing online game services. Not without reason that online games are becoming increasingly widespread and loved, because the online facility allowing a game can be played by more than 100 people together at one time.

"The business of online gaming in the country still large, due to Indonesia's economy growing at over 6% year on year. The magnitude of this potential market to provide support to Megaxus to exist, "said Eva Mulawati, Managing Director of PT. Megaxus Infotech in the launch of the game "Heroes of Atarsia 'in Senayan City, Jakarta.

"(Even) the number of online gamers in Indonesia increased between 5% to 10% annually, mainly due to the rapid development of Internet infrastructure," he added.

The influx of online gaming to Indonesia had just occurred in 2001 with the entry of Nexia Online. Since then, a variety of games of each genre such as action, sports, until the RPG (Role-Playing Game) continue to emerge

The game becomes a lifestyle.

Consequently, it is undeniable that the game has become a lifestyle of its own. Start of the game on Facebook, offline games (PC, PlayStation, mobile), as well as online gaming (PC and mobile) often played by the people of Indonesia. Community-based community game also appear. As a result, the gaming industry became increasingly competitive.

"The gaming industry in Indonesia is rampant and competitive with the market potential is enormous," said Eva. "Currently the game has become a lifestyle," he continued.

"Hopefully, the development of the gaming industry can gain the attention and support of government, because the gaming industry is very potential in enhancing the country's economy," please Eva.


Game industry, an increasingly lucrative business.

According to Megaxus, throughout the year 2013, the gaming industry in Indonesia has increased by 35% from the previous year, with revenues of US $ 190 million, and there are more than 25 million online game players (about 80% via PC and then 20% on mobile devices) ,

Trends game.

Although until now the games that are played through the PC still more crowded than the mobile, but according to predictions Megaxus, mobile games will be popular and become a trend. If true, then the gaming industry in Indonesia should start making a game based smartphones from now.

"The industry will be the next game to mobile, because the penetration is very fast, especially in the year 2014," said Eva.

Meanwhile, when asked whether Megaxus also will create a mobile version of the game, Wida Handoyo, Marketing Manager PT. Megaxus Infotech said, "Yes definitely, we are planning to create a mobile game, but we still can not tell for sure, games such as what and when to release."
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/a-lucrative-business.html
Published Date: January 6, 2016 at 16:23
Tag : A lucrative business.
Code : 7MHPNPADAEFW

Posted by: Bambang Sunarno
www.Primo.com Updated at: 16:23

Facebook Ready to Compete.

Facebook.
 Facebook Messenger put one more step closer to the world of instant messaging. The social media giant is no longer requires users to have a Facebook account to be able to access and use the Facebook Messenger.

User United States, Canada and Venezuela that do not have a Facebook account can download instant messaging applications. On the sign-up screen, Facebook offers users an alternative way to use the application simply by registering their name and phone number.

Users accessing Facebook Messenger without a Facebook account can still use the same features to users who access the Facebook account. However, because not connected with the social media Facebook, they are accessing without Facebook accounts can only rely on contacts in the phone to find their friends.

"This update makes everyone can enjoy the various features of Messenger, including photos, videos, group chats, phone calls and video, stickers and many other things. You only need a telephone number, "wrote Facebook Software Engineer, Louis Boval as reported Marketing.co.id on its official blog.

Facebook party has not provided a chronology of time when Facebook Messenger can be used in more countries. It seems the company is still testing the market in the three countries for this application.

Although initially gets resistance when separating Facebook Facebook Messenger of social media, but so far Messenger successfully downloaded one billion times.
(Various sources)
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/facebook-ready-to-compete.html
Published Date: January 6, 2016 at 14:14
Tag : Facebook Ready to Compete.
Code : 7MHPNPADAEFW

Posted by: Bambang Sunarno
www.Primo.com Updated at: 14:14

The reason Advertise On Social Media.

Traditional advertising through search engines for a decade has proven able to drive traffic and sales business. But advertising in social media is now a trend seemed to offer more long-term value primarily for lifestyle products.

In the category of lifestyle, such as fashion and home decor, search engine advertising is a challenge. Why? because advertising through the media difficult to trigger an emotional response to the product and new users will use search engines when they know what to buy.

While advertising on social media allows marketers create visual content that inspires consumers to click, engage and share.

Some of the reasons why advertising in social media are superior search engine advertising.

Social media advertising to encourage traffic and brand equity.
When we use our search engine advertising just to get clicks. Meanwhile, when we use social media advertising, not only clicks that we get, but also the impressions and clicks from network consumers to share our advertisement.

It instantly creates Halo effect for our business campaign, increase brand equity and return on capital advertisements. For example, we promote our business on Twitter, tweet us increasingly in demand and many shared, the greater the opportunity egagement we earn and the more potential we create brand equity. Finally, engagement and equity mereklah which encourage more traffic in the future.

Trigger social media advertising purchases in the category of visual products.

Social media advertising offering a larger canvas - than search engine advertising - for the message of our products, especially in the visual platforms such as Pinterest, Polyvore, and Instagram.

Social media platforms are ideal for product categories such as fashion and home decor in which the use of visual content can inspire consumers and the key to trigger the purchase.

Social media advertising push long-term engagement.

Creating advertising in social media that resonate with consumers can drive deeper engagement and in the long run because consumers feel personally involved with the products and brands. This becomes noticeable difference with search engine advertising, where consumers can see the product display only when buying.
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/the-reason-advertise-on-social-media.html
Published Date: January 6, 2016 at 11:45
Tag : The reason Advertise On Social Media.
Code : 7MHPNPADAEFW

Posted by: Bambang Sunarno
www.Primo.com Updated at: 11:45