What is the rate of consumer confidence in your brand in social media?
Based on studies conducted by researchers Ipsos, 38% of people recommend a brand that they "like" or follow on social networks. Recommendations word-of-mouth becomes the norm for followers of the brand. Nielsen reported that more than 90% of consumers buy on a recommendation.Where consumers are now looking for resources? Social media has become a resource for consumers to find out what neighbors felt about a product or service before they decide to buy. Consumers who purchase a product means it can be trusted based on those recommendations.
Tips to build confidence in the brand in social media based on the book entitled Paul Rand Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business.
* Stay active and regularly monitors are on social media channels.
* Recommend content, images, and other information relevant to
products or services.
* Make a lot of content or tweet to invite the audience involved and make
fraction post about the brand message.
* Response feedback quickly, especially the negative contents.
* Make post questions to encourage the involvement of the audience and can
know the audience further.
* Acknowledge any mistakes as soon as possible in order to build
trust.
* Treat employees well as a review of their often seen
by potential buyers.
If a brand is highly recommended by the audience, the brand is not only to build an audience, but also makes the entity as an expert in his field.
Consistency of message and focus on building a meaningful relationship should be the main thought that the audience is willing to consider purchasing community. With interaction and daily activities, the brand will grow over time as we - marketers or brand owners - harnessing the power of recommendation through social media.
What efforts have been made to gain the trust of your brand in social media and its impact for the brand? We are waiting for your story in the comments field.
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/building-trust.html
Published Date: January 7, 2016 at 08:30
Tag : Building Trust.
Code : 7MHPNPADAEFW
