The reason Advertise On Social Media.

Traditional advertising through search engines for a decade has proven able to drive traffic and sales business. But advertising in social media is now a trend seemed to offer more long-term value primarily for lifestyle products.

In the category of lifestyle, such as fashion and home decor, search engine advertising is a challenge. Why? because advertising through the media difficult to trigger an emotional response to the product and new users will use search engines when they know what to buy.

While advertising on social media allows marketers create visual content that inspires consumers to click, engage and share.

Some of the reasons why advertising in social media are superior search engine advertising.

Social media advertising to encourage traffic and brand equity.
When we use our search engine advertising just to get clicks. Meanwhile, when we use social media advertising, not only clicks that we get, but also the impressions and clicks from network consumers to share our advertisement.

It instantly creates Halo effect for our business campaign, increase brand equity and return on capital advertisements. For example, we promote our business on Twitter, tweet us increasingly in demand and many shared, the greater the opportunity egagement we earn and the more potential we create brand equity. Finally, engagement and equity mereklah which encourage more traffic in the future.

Trigger social media advertising purchases in the category of visual products.

Social media advertising offering a larger canvas - than search engine advertising - for the message of our products, especially in the visual platforms such as Pinterest, Polyvore, and Instagram.

Social media platforms are ideal for product categories such as fashion and home decor in which the use of visual content can inspire consumers and the key to trigger the purchase.

Social media advertising push long-term engagement.

Creating advertising in social media that resonate with consumers can drive deeper engagement and in the long run because consumers feel personally involved with the products and brands. This becomes noticeable difference with search engine advertising, where consumers can see the product display only when buying.
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
https://plus.google.com/105319704331231770941.
name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2016/01/the-reason-advertise-on-social-media.html
Published Date: January 6, 2016 at 11:45

Tag : The reason Advertise On Social Media.
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