Facebook to buy mobile messaging service WhatsApp amounting to U.S. $ 19 billion in cash and stock . This deal is the company 's biggest acquisition and bigger than ever do Google , Microsoft , or Apple .
In the deal , the company 's largest social network in the world will pay the U.S. $ 12 billion in Facebook shares and U.S. $ 4 billion in cash to WhatsApp . In addition, the founders and employees - numbering around 55 people - will be given shares worth U.S. $ 3 billion, which will be awarded over a four -year deal to be closed .
The deal translates to about 9 percent of the market value of Facebook . By comparison , Google's biggest deal when buying Motorola Mobility to reach U.S. $ 12.5 billion , while Microsoft is the biggest deal is Skype , worth U.S. $ 8.5 billion . Apple , meanwhile , has never done a deal over U.S. $ 1 billion .
This deal makes Gartner analyst Brian Blau stunned . " I'm not surprised they buy WhatsApp , but the number is very surprising , " he said .
Facebook is likely to take advantage of WhatsApp users to target teens and young adults who are increasingly using these services to engage in online conversations outside of Facebook . The company was recently worried about his running young users .
" This is a bet on the future for Facebook , " said Blau . " They know they have to expand their business lines . "
The company had previously said it would develop a strategy of " multi - app " , which create their own applications that exist outside of Facebook and get a different user .
" Facebook seems to be the recognition that people use many different applications to communicate , " said eMarketer analyst Debra Aho Williamson . " In order to continue to reach audiences , especially young people , need a broader strategy ... bottom line , do not put all your eggs in one basket . "
Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
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DatePublished: February 20, 2014 at 12:04
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Tag ; Facebook Acquisition WhatsApp, facebook
