Google Inc.. is an American multinational corporation that specialized in Internet products and services. These products include search technology, web computing, software, and online advertising. Most of its profits come from AdWords.
Google was founded by Larry Page and Sergey Brin while still a student Ph.D. at Stanford University. They both hold a 16 percent stake in the company. They make Google a private company on September 4, 1998. Its mission statement is "gathering the world's information and make it accessible and useful to everyone", and the unofficial slogan is "Do not be evil". In 2006, Google moved its headquarters to Mountain View, California.Since its founding, the company's rapid growth has resulted in a wide range of products, acquisitions, and cooperation in the field of Google's core search engine. The company offers online productivity software (in the network), including electronic mail (email), an office suite, and social networking. Computer desk products include applications for browsing the web, organize and edit photos, and instant messaging. The company initiated the development of the Android operating system for mobile phones and Google Chrome OS on Chromebook netbook lineup. I've switched to the communication hardware. They work with many major electronics manufacturers to produce its Nexus devices and acquired Motorola Mobility in May 2012.
In 2012, fiber optic infrastructure installed in Kansas City to facilitate broadband Internet service Google Fiber.
The company is expected to operate more than one million servers in multiple data centers around the world and processes over one billion search queries and about 24 petabita artificial data users every day. In December 2012, Alexa calls google.com as the most visited websites in the world.
Google sites in other languages ranked the top 100, as well as the Google-owned sites such as YouTube and Blogger. Google is ranked second in the BrandZ brand equity database. Its market dominance criticism regarding copyright, censorship, and privacy.
Products.
Google has created services and tools for the business environment and society; including Web applications, advertising networks and solutions for businesses.Advertising.
Google Adsense.
An advertisement offers services to the owner of the web, where the ad will be shown on relevant web pages with keywords from the ad.Google Adwords.
An advertising service by Google, where ads appear only ads relevant to the content of the web page.Most of Google's revenue comes from advertising programs. For the 2006 fiscal year, the company reported a profit of advertising gets the amount of $ 10.492 billion and only $ 112 million in licensing and other revenues.
Google AdWords allows advertisers to display their ads web in Google search results and the Google Content Network, through either a cost-per-click or pay-per-view. Google AdSense website owners can also display adverts on their own websites, and earn money every time ads are clicked.
Search application.
Google Search.
Google is widely known for its web search service, which is a major factor of the success of this company. In August 2007, Google is the search engine on the web is most often used with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).Google has billions of web pages, so users can search for the information they desire, through the use of keywords and operators. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, the interactive Usenet archive Google Groups, Google Maps and others.
Google Maps.
Services to look at a map on the mobile app and is also available for personal computers.Google Earth.
Services of Google Earth to view the map. Is an interactive mapping program powered by satellite and aerial photography covering the entire planet Earth. Google Earth is considered highly accurate and more detailed.Some large cities have a clear picture can zoom in close enough to see vehicles and pedestrians clearly. As a result, there are several reasons for involvement in national security. Specifically, some countries and militaries of this software can be used to see with clarity clear close-physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and others. However, satellite images are rarely updated, and all of them are available free of charge through other products and even government sources (NASA and the National Geospatial-Intelligence Agency, for example). Some counter this argument by stating that Google Earth is easy to access and research location.
Google Books.
Service from Google to look and search for books.Communication.
Gmail.
At cope 2004, Google launched a free web-based email service, known as Gmail. Gmail features spam filtering technologies and the ability to use Google technology to search e-mail. The service generates revenue by displaying ads from AdWords service is included in the content of the email message displayed on the screen.Google Drive.
Service from Google to store data, which is connected with the Google Docs service.Google Docs.
Service from Google to store documents.Google Chrome.
Google also launched Google Chrome is a browser. The browser is quite fast and looks minimalist. In September 2008 Google releases Google through the code for Chromium project, which until now Google Chrome is based on Chromium.Google Chrome comes with a good safety feature, which Google Chrome will warn users that access the existing site blacklisted by Google. In addition, Google Chrome also distinguish the processes running on the tab with the process on the other tabs, thus increasing the ease of the user, as well as improve the reliability of Google Chrome.
Mobile Phones.
In 2007, several reports surfaced that Google was planning the release of its own mobile phone, possibly a competitor to Apple's iPhone. On 5 November 2007, Google finally announced Android, a software platform and operating system for mobile devices backed Open Handset Alliance, a consortium of 34 companies software, hardware, and telecommunications which aims to develop open standards for mobile devices. In September 2008, T-Mobile released the first mobile phone that runs on the Android platform, the G1.Entertainment.
Google Video.
In early 2006, the company launched Google Video, which not only allows users to search and view videos for free, but also allow users and disseminators of media disseminate its contents, including television shows on CBS, NBA basketball games, and music videos.In August 2007, Google announced that they would stop the video rental and sale program and offer refunds and Google Checkout credits to users who have purchased the video for yourself.
Else.
Google Analytics.
A service that contains tools for webmasters to analyze their web users.Google SMS.
In October 2007, Google SMS service launched in India and allow users to get business listings, movie showtimes and information by sending a short message.Google Product Promotions.
Google has promoted their products in various ways. In London, Google Space was set up in Heathrow Airport, featuring a wide range of products, including Gmail, Google Earth and Picasa. Also, a similar page was launched for American college students, under the name College Life, Powered by Google.Derivative products.
In 2007, Google launched Google Apps Premier Edition, a version of Google Apps targeted primarily at business users. This product has a few extras such as more disk space for e-mail, API access, and premium support, at a price of U.S. $ 50 per user per year. A large implementation of Google Apps with 38,000 users is at Lakehead University in Thunder Bay, Ontario, Canada.On December 13, 2007, Google announced the launch of a limited Knol, a website that is intended as a reference source of knowledge. Knol opened freely to all users on July 23, 2008.
Platform.
Google services running on multiple server farms, each comprising thousands of low-cost commodity computers running a version of Linux. While the company does not provide detailed information about the hardware, a calculation of 2006 states that there are 450,000 servers, grouped and placed in data centers around the world.Habits and Corporate Culture.
Google is known for a relaxed work ethic, which is reminiscent of the Dot-com. In January 2007, it was cited by Fortune Magazine as the # 1 (of 100) best company to work.The company's philosophy is based on many casual principles including, "You can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on its website. Google's relaxed corporate culture can be seen from the Google logo that varies on a day-to-day matters.
Google has been criticized for having salaries below industry standards. For example, several system administrators are paid less than $ 35,000 per year - considerably less for the Bay Area job market. However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the growth of corporate wealth.
Google implemented other employee incentives in 2005, such as the Google Founders' Award, in addition to offering higher salaries to new employees. Leisure, culture, global popularity, and strong brand recognition have also attracted potential applicants.
After the IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt requested that their base salary be cut to $ 1. Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests. " In 2004, Schmidt was making $ 250,000 per year, and Page and Brin each paid $ 150,000.
They all have refused offers bonuses and increased compensation by Google's board of directors. In the United States reports the richest people in 2007, Forbes reported that Sergey Brin and Larry Page were tied for # 5 with a fortune of $ 18.5 billion, respectively.
Googleplex.
While playing around with the Google name, headquarters, in Mountain View, California, was named "Googleplex" - a googolplex is 1 followed by one hundred zeros, and the HQ being a complex of buildings (cf. multiplex, cineplex, etc). The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall. Aisle full of exercise balls and bicycles. Each employee has access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, a massage room, video games, Foosball, a baby grand piano, pool table, and ping pong. With the addition to the rec room, there is a dining room filled with a variety of cereals, candy bears, candy, black candy, cashews, yogurt, carrots, fresh fruit, and dozens of drinks such as fresh juices, soda, and homemade cappuccino.Board layout at the Googleplex
In 2006, I moved to an area of 28,900 m² office building in New York City, exactly 111 Eighth Ave. in Manhattan. The office was designed and built for Google and houses its largest advertising sales team that has been instrumental in securing large partnerships, especially with MySpace and AOL.In 2003, they added an engineering staff in New York City, which has been responsible for more than 100 engineering projects, including Google Maps, Google Spreadsheets, and others. It is estimated that the building costs Google $ 10 million per year to rent and is also functionality to its Mountain View headquarters, including foosball, air hockey, and ping-pong tables, as well as a video game area. In 2006, Google also launched a new headquarters for its AdWords division in Ann Arbor, Michigan.
Google search system size is not yet known; estimate of the number of servers the company is 450,000, which is spread over 25 locations around the world, including major operations centers in Ireland and Atlanta, Georgia. Google is also in the process of building a large operations center in The Dalles, Oregon, on the banks of the Columbia River. The site, referred to the media as Project 02, was chosen because of the availability of hydroelectric power and a large stock of fiber optic cable, which was abandoned since the dot com boom in the late 1990s. The computing center estimated area of two football fields, and has resulted in hundreds of construction jobs, resulting in local real estate prices increased by 40%. Once completed, this building will generate 60 to 200 permanent jobs in a town of 12,000 people.
Google is taking steps to ensure that their operations are environmentally friendly. In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to meet 30% of energy needs of the campus. This system will be the largest solar power system in the U.S. corporate campus and one of the largest in the world. In June 2007, Google announced that they plan to become carbon neutral by 2008, which includes investing in energy efficiency, renewable energy sources, and carbon offsets, such as investing in projects like capturing and burning methane from animal waste at farms Mexico and Brazil.
"Twenty percent" time.
All Google engineers spend 20% of their work time (one day per week) on projects that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer, Google's Vice President of Search Products and User Experience, stated that her analysis showed that half of the new product launches originated from the 20% of the time.Easter eggs and April Fool's Day jokes.
Google has a tradition of creating April Fool's Day jokes - such as Google MentalPlex, which featured the use of mental power to search the web. In 2002, they claimed that pigeons were the secret behind their growing search engine. In 2004, they featured Google Lunar (which claimed to feature jobs on the moon), and in 2005, a fictitious brain drink, termed Google Gulp was launched.In 2006, they came up with Google Romance, an online dating service.
In 2007, Google announced two joke products. The first was a free wireless Internet service called TiSP (Toilet Internet Service Provider) in which one obtained a connection by flushing one end of the fiber optic cable down their toilet and waiting about an hour for a "Plumbing Hardware Dispatcher (PHD)" to connect to the Internet. In addition, Google's Gmail page displayed an announcement for Gmail Paper, which allows users of their free email service to have email messages printed and shipped to a snail mail address.
Some thought the announcement of Gmail in 2004 around April Fool's Day (also doubling Gmail storage space to two gigabytes in 2005) lying, although both are changed into the original announcement. In 2005, a comedic graph depicting Google's goal of "infinity plus one" GB is displayed on the Gmail homepage.
Google's services contain a number of Easter eggs; example, Language Tools page offers a search by language "Bork bork bork" of the Swedish Chef, "Hacker" (actually leet) of Pig Latin, Elmer Fudd, and Klingon. With the addition, the search engine calculator provides the Answer to Life, the Universe, and Everything from The Hitchhiker's Guide to the Galaxy by Douglas Adams. [60] While the Google search box can be used as an exchanger unit (as well as a calculator), some non-unit standards are also included, such as the Smoot. Google also regularly change the logo with various holidays or special days throughout the year, such as Christmas, Mother's Day, or the birthdays of famous people.
IPO and Culture.
Many people speculated that Google's IPO could affect the company's culture, because of shareholder pressure for employee benefit reductions and short-term, or due to a large number of company employees can become instant paper millionaires. In a report given to potential investors, founders Sergey Brin and Larry Page promised that the IPO would not change the company's culture. Later Mr. Page said, "We think about how to maintain the culture and the fun elements. We waste a lot of time getting our offices. We think it's important to have a lot of employees. Gathered together people everywhere. We all share offices. We love collection of this building because it looks like a university campus than a unified suburban office park regular. "However , some analysts find that as Google grows , the company is increasingly becoming " corporate " . 2005, article in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no philosophy of origin. With a view to maintain the company's unique culture, Google has produced a Chief Culture Officer in 2006, which also serves as the Director of Human Resources. The Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded in the beginning - a small company, the scarcity of hierarchy, a collaborative environment.
Criticism.
As it has grown, Google has received numerous controversies related to their business practices and services. For example, the purpose of the Google Book Search is to include millions of books and make it easily searchable has led to the abuse of copyright by the Authors Guild. Another copyright issue concerning Gmail in the UK and some other countries. Now, in many parts of the world, known as Google Mail.Google's cooperation with the Chinese government, and even further with the French and German (after the Holocaust denial) to filter search results based on regional laws and regulations which led to claims of censorship. Google cookie and other information collection practices have led to concerns over user privacy.
Several Indian state governments have raised concerns about the security risks presented by detailed images provided by Google Earth. Google also has been criticized by advertisers for paid to click, when one is used to make payments on an advertisement without really having an interest in the product. Industry reports in 2006 claim that approximately 14 to 20 percent of clicks were in fact fraudulent or invalid. Thank you for reading this article.
Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
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DatePublished: February 26, 2014 at 19:46
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