In addition to providing ads with pay-per-click system, also provides a Google AdSense AdSense for search (AdSense for Search) and ad landing (Referral). In AdSense for search, web site owners can install the Google search box on their web pages. The site owner will get revenue from Google for each search conducted visitors through the search box, which continues to click on ads that are included in the search results. On referral ads, the site owner will receive income after clicking on the advertisement continues with specific actions by visitors who have agreed on between Google and advertisers.
History.
AdSense program established after Google acquired Pyra Labs in February 2003. The next month, exactly on March 4, 2003, Chairman and CEO of Google, Eric Schmidt, announced a content-targeted advertising service called AdSense. To support the adsense program, on 23 April 2003 or a month later that Google acquired Applied Semantics AdSense technology support services.Since established AdSense, AdSense for Content unit only supports English and several languages of countries in Europe, the Middle East and East Asia, and Southeast Asian countries, namely the Thai language. But finally on February 1, 2012 Google officially announced that Indonesian is now supported for displaying AdSense for Content ad units, after the Indonesian previously only supported for AdSense for Search only units. AdSense for Content now supports 36 languages of the world.
On November 7, 2012 announced the update application AdSense application for a new publisher who signed up for AdSense through the host partner, meaning that new applicants who signed up for AdSense through YouTube, Blogger and Hubpages. Since that time the AdSense account can be divided into two kinds, namely AdSense account hosted and non-hosted AdSense account. Based on Google's official records, the number of AdSense publisher has now reached more than 2 million publishers worldwide.
The term in AdSense.
Publisher.
Publisher or ad serving is the person or the owner of a website that has been registered or approved by the manager of the advertising application to put AdSense ads on their sites. Publishers who publish ads google called google adsense publisher. Previous google adsense publisher must first sign up for Google AdSense and Google can only display ads on their website after the application is approved. Each google adsense publisher is only allowed to have a google adsense account, but they are allowed to put Google ads on their site that meets all the requirements of google adsense program.Ad Units.
What is meant by Ad Units are AdSense ads themselves. Ad Units consist of several types and several sizes. The most common type of ad text. By the time a visitor clicks on this ad unit, then (if valid) advertisers will get revenue in accordance with the CPC her.Link Units.
Link Units similar to Ad Units, except that the format is similar to the format of the regular menu we encountered on websites. What distinguishes the Ad Link Units Units is at the time a visitor clicks on these ads, then he will be redirected to the page of search results in Google's search engine. The new publisher will earn when a visitor clicks on one ad unit on the page. In practice, Link Units proved to generate more revenue than usual Ad Units.AdSense for Content.
AdSense for Content is AdSense ads are placed in a page. The ads that appear are the ads that relate to the contents page. Or call using contextual concept. Ad Units and Link Units are included in the AdSense for Content.Alternate Ads.
In the AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory that relate to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, which is displayed is the public service ads or commonly known as PSA (Public Service Ads). Because the type of donations, so if clicked, this ad does not produce anything for the publisher. To overcome this, Google will allow us to install the Alternate Ads or advertising alternatives. If Ad Units are made has been set by using the Alternate Ads, so if Ad Units can not be performed, which emerges is an alternative advertising prearranged.Channels.
Channels are a kind of label that can be given to the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit may have more than one label, and vice versa, one label can be used for more than one ad unit. On the page of Google AdSense report, the report will be grouped based on Channels, so the use of Channels will greatly facilitate AdSense publishers to analyze their performance. Generally, the publisher will give Channels same name on ad units that exist in one site. If you want more detail, fine to give a different name Channels on each ad unit at each site. Remember, the maximum allowed number of Channels currently are 200 channels.Page Impressions.
Page Impressions is the number that indicates how many times the page that contains the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units in the relevant page.Clicks.
Clicks is the number of clicks on Ad Units owned by the publisher. In the report page AdSense, publishers can see the total clicks that he had, and by Ad Units or channel.CTR (Clickthrough Rate).
CTR is the ratio in percent between the number of clicks received an Ad Units by the number of views Ad Units. For example, an Ad Units are displayed 40 times and clicked 10 times the value of CTR 25% (10:40).CPC (Cost Per Click).
CPC is the amount of money to be earned by the publisher when a particular Ad Units clicked. CPC value of each Ad Units vary and are determined by many factors, including the performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of the dynamic bid offered by the advertiser.eCPM (Effective CPM).
eCPM or CPM (Cost Per Million) is the result of dividing the number of publisher revenue by the number of page impressions (per 1,000) which he got from advertisements. For example, a publisher who produces $ 200 from 50,000 impressions will have the CPM value of $ 4 ($ 200 divided by 50).AdSense program policies.
Although the AdSense program provides great benefits, Google set strict rules to protect the interests of all parties involved, including the advertisers who are often disadvantaged by the site owners act improperly AdSense program members. Some restrictions that must be adhered to the owner of the website or blog AdSense program participants are:Clicking the ads displayed their own sites, either manually or with the help of special software
Deliberately encourage visitors to click on ads that appear, for example, with the words "click the ads" or "visit this page"
Changing the shape and size of the ad unit that has been determined by Google
Creating a direct link to the search results page AdSense for search
Automatically fill AdSense search box with specific keywords
Manipulating targeted ads with hidden keywords or the IFRAME
AdSense ad unit code should be placed directly in the html code of a web site without any changes. The site owner is not allowed to alter the AdSense code for any reason, for example, with the purpose of showing the results click on the pop-up or divert advertising targets.
AdSense Revenue Optimization.
Potential advantages AdSense program makes many website owners develop various methods to increase the number of clicks on the ads they publish. Most methods of proven illegal and against official policy AdSense program. Another method is allowed, even encouraged its use by Google. Several methods are considered valid are:Modify color ad units using the color palette provided AdSense
Laying the ad units on a specific position on a web page that is considered to have a high degree of legibility
Eliminate the ad unit margins and equate the background color with the background color so that the web page ad units appear to blend into the content of the page
Banned Google AdSense.
Banned google adsense is a prohibition display google ads on publisher web sites, where these sanctions imposed by google adsense for publishers who violate the policy program. Banned google there are several kinds, the first ad is disabled so that ads can not look at one particular page in violation of program policies. Then the site is disabled so that the website can not display ads on all pages. And the last is adsense account is disabled, this is the punishment for a gross violation so that publishers can no longer display ads on all websites owned and no longer allowed to register in google adsense permanently.Thank you for reading this article. Written and posted by Bambang Sunarno. sunarnobambang86@gmail.com
author:
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name: Bambang Sunarno.
http://www.primadonablog.blogspot.com/2014/11/do-you-know-AdSense.html
DatePublished: 17 November 2014 at 10:43
Tag : Do you know AdSense.
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